I've been a customer of Italia Straps since 2007, and they have ALWAYS made a superb guitar strap for me. This one reviewed is for a new guitar I acquired & is another reason why I won't buy another guitar strap from any other manufacturer. The latest one I purchased is a chocolate brown w/golden brown underside, and it works well with the color of my new guitar.
I WILL say that unless you are a youth, small adult, or somebody who plays mandolin or other small instrument, you will want to order the longer version they offer, unquestionably.
The quality of the leather, the color, the stitching quality and overall strap quality is superb. And it's made in THE USA!!! Thank you again, Italia straps!